The Clorox Company

CLX · Consumer Defensive · Household & Personal Products

Large CapCash Generator
$95.80
+0.87%

The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog remove…

What to know about CLX

The Clorox Company is a large Consumer Defensive company with a mixed financial profile. It scores well on valuation and profitability, but size is worth keeping an eye on.

Should you consider CLX?

Based on 31 financial metrics and sector comparison. Not financial advice.

  1. The Clorox Company is a large-cap Consumer Defensive company with a mixed overall financial profile — it ranks near the bottom of Consumer Defensive stocks (30 of 35).

  2. Profitability is roughly average for the S&P 500 — not a standout in either direction.

  3. Valuation looks attractive — the stock is priced reasonably relative to its earnings and sales compared to most peers. You're not overpaying for the business.

  4. Growth has been slower than most peers. That's not necessarily a dealbreaker, but it means the investment case rests more on current earnings than future expansion.

  5. There is a small dividend (0.05%), but income-focused investors will likely find better yields elsewhere in the market.

  6. Volatility is close to the S&P 500 average — typical market swings, nothing unusual.

  7. Analyst sentiment is cautious and short interest is relatively elevated — meaning some professional investors are actively betting the price will fall. Worth understanding why.

  8. There are several areas of concern. This may suit investors with a higher risk tolerance or a specific contrarian view on the Consumer Defensive sector.

At a glance

Price $95.80
Market size 11.58B
Annual dividend 0.05%
Strongest metric Return on Equity 546.10%

How it scores

We look at 31 different financial metrics and group them into categories. Here's how CLX compares to the other S&P 500 stocks.

Valuation
Good
Risk
Good
Dividends
Average
Health
Average
Growth
Average
Cash Flow
Below average
Sentiment
Below average
Size
Below average
Dive deeper — all 31 metrics 9 categories · valuation, growth, health, dividends & more Show all Hide

Valuation

Is the stock cheap or expensive relative to its earnings, sales, and assets? Lower multiples often mean better value.

Metric Value vs S&P 500
P/E Ratio (Trailing) 15.58 Top 25%
Forward P/E 15.30 Above avg
PEG Ratio 2.21 Average
Price to Sales 1.71 Top 25%
Price to Book -172.92 Top 25%
EV/EBITDA 11.96 Above avg
Earnings Yield 6.42% Top 25%

Profitability

How efficiently does the company turn revenue into profit? Higher margins mean more money kept from each dollar earned.

Metric Value vs S&P 500
Gross Margin 43.85% Average
Operating Margin 17.01% Average
Net Profit Margin 11.18% Average
Return on Equity 546.10% Top 25%
Return on Invested Capital 11.04% Top 25%

Growth

How fast is the business expanding? Strong growth in revenue and earnings signals increasing market demand.

Metric Value vs S&P 500
Revenue Growth (YoY) 0.10% Below avg
Revenue Growth (3Y CAGR) -0.01% Below avg
EPS Growth (YoY) 2.70% Average
Free Cash Flow Growth 57.56% Top 25%

Health

Can the company cover its debts and obligations? A healthy balance sheet reduces the risk of financial trouble.

Metric Value vs S&P 500
Current Ratio 0.84 Below avg
Debt to Equity 48.76 Below avg
Interest Coverage 13.25 Above avg
Altman Z-Score 3.38 Above avg

Dividends

Does the company pay shareholders, and is that payment growing and sustainable?

Metric Value vs S&P 500
Dividend Yield 5.09% Top 25%
Payout Ratio 80.33% Below avg
Dividend Growth (5Y) -11.39% Below avg

Cash Flow

Is real cash flowing into the business — not just accounting profits? Strong cash flow funds growth and dividends.

Metric Value vs S&P 500
Free Cash Flow Yield 3.28% Average
OCF to Sales 8.52% Below avg

Risk

How volatile is the stock compared to the broader market? Lower beta and volatility mean a smoother ride.

Metric Value vs S&P 500
Beta (1-Year) 0.55 Top 25%
Volatility (30-Day) 35.12% Average

Sentiment

What do analysts and short-sellers think? High analyst ratings and low short interest signal broad confidence.

Metric Value vs S&P 500
Short % of Float 8.85% Below avg
Avg. Analyst Rating 3.11 Below avg
Target Upside % 9.91% Average

Size

How large is the company by market value? Size affects stability, growth potential, and index inclusion.

Metric Value vs S&P 500
Market Capitalization 11.58B Below avg

How does CLX compare to…?

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