Booking Holdings Inc.
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservati…
What to know about BKNG
Booking Holdings Inc. is a large Consumer Cyclical company with a solid overall financial profile. It scores well on size and growth, but risk is worth keeping an eye on.
Should you consider BKNG?
Based on 31 financial metrics and sector comparison. Not financial advice.
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Booking Holdings Inc. is a large-cap Consumer Cyclical company with a solid overall financial profile — it ranks in the top quarter of its Consumer Cyclical peers (2 of 54).
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Profit margins are a clear strength, though the balance sheet warrants a closer look — make sure the debt levels are manageable.
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Valuation is in the middle of the pack — neither obviously cheap nor stretched.
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Growth is a clear strength — revenue and earnings are expanding faster than most peers, signalling strong demand for the company's products or services.
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This stock pays no dividend — your return depends entirely on the share price rising over time.
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Volatility is close to the S&P 500 average — typical market swings, nothing unusual.
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Analyst sentiment is broadly positive and short interest is low — professionals who cover this stock are mostly optimistic about its near-term prospects.
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On balance the positives outweigh the concerns — worth a closer look if Consumer Cyclical fits your investment goals.
At a glance
How it scores
We look at 31 different financial metrics and group them into categories. Here's how BKNG compares to the other S&P 500 stocks.
Dive deeper — all 31 metrics 9 categories · valuation, growth, health, dividends & more Show all Hide
Valuation
Is the stock cheap or expensive relative to its earnings, sales, and assets? Lower multiples often mean better value.
| Metric | Value | vs S&P 500 |
|---|---|---|
| P/E Ratio (Trailing) | 22.63 | Above avg |
| Forward P/E | 13.96 | Above avg |
| PEG Ratio | 0.76 | Top 25% |
| Price to Sales | 4.81 | Average |
| Price to Book | -15.36 | Top 25% |
| EV/EBITDA | 13.42 | Above avg |
| Earnings Yield | 4.42% | Above avg |
Profitability
How efficiently does the company turn revenue into profit? Higher margins mean more money kept from each dollar earned.
| Metric | Value | vs S&P 500 |
|---|---|---|
| Gross Margin | 86.99% | Top 25% |
| Operating Margin | 25.04% | Above avg |
| Net Profit Margin | 22.23% | Top 25% |
| Return on Equity | — | N/A |
| Return on Invested Capital | 22.26% | Top 25% |
Growth
How fast is the business expanding? Strong growth in revenue and earnings signals increasing market demand.
| Metric | Value | vs S&P 500 |
|---|---|---|
| Revenue Growth (YoY) | 16.20% | Top 25% |
| Revenue Growth (3Y CAGR) | 16.35% | Top 25% |
| EPS Growth (YoY) | 240.00% | Top 25% |
| Free Cash Flow Growth | 15.11% | Above avg |
Health
Can the company cover its debts and obligations? A healthy balance sheet reduces the risk of financial trouble.
| Metric | Value | vs S&P 500 |
|---|---|---|
| Current Ratio | 1.06 | Average |
| Debt to Equity | — | N/A |
| Interest Coverage | 5.23 | Average |
| Altman Z-Score | 6.34 | Top 25% |
Dividends
Does the company pay shareholders, and is that payment growing and sustainable?
| Metric | Value | vs S&P 500 |
|---|---|---|
| Dividend Yield | — | N/A |
| Payout Ratio | — | N/A |
| Dividend Growth (5Y) | — | N/A |
Cash Flow
Is real cash flowing into the business — not just accounting profits? Strong cash flow funds growth and dividends.
| Metric | Value | vs S&P 500 |
|---|---|---|
| Free Cash Flow Yield | 6.79% | Top 25% |
| OCF to Sales | 33.74% | Top 25% |
Risk
How volatile is the stock compared to the broader market? Lower beta and volatility mean a smoother ride.
| Metric | Value | vs S&P 500 |
|---|---|---|
| Beta (1-Year) | 1.09 | Average |
| Volatility (30-Day) | 34.24% | Average |
Sentiment
What do analysts and short-sellers think? High analyst ratings and low short interest signal broad confidence.
| Metric | Value | vs S&P 500 |
|---|---|---|
| Short % of Float | 3.15% | Above avg |
| Avg. Analyst Rating | 1.54 | Top 25% |
| Target Upside % | 30.64% | Top 25% |
Size
How large is the company by market value? Size affects stability, growth potential, and index inclusion.
| Metric | Value | vs S&P 500 |
|---|---|---|
| Market Capitalization | 133.11B | Top 25% |
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